Case Study of the Week

Case Study of the Week

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Step into the role of the marketing manager for Lantern Cruises, the largest cruise line brand by revenue. The director of marketing wants you to develop a marketing plan that will sell spots on the Platinum World Tour cruise.

Case Study of the Week

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Step into the role of a banker at Capital Bank. A new customer wants to know more about the bank’s student banking account.

Case Study of the Week

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Step into the role of a marketing communications consultant. You have been hired by the manager of the folk-rock band Kingsley, to create branding for their upcoming debut album.

Case Study of the Week

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Step into the role of the founder of Just Dance, a chain of children’s dance studios. You and your business partner started Just Dance to give children the unique environment of learning dance recreationally rather than competitively.

Case Study of the Week

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Step into the role of the director of public relations for Gemini Products. The president of the company wants you to create a company statement in response to public backlash over a company event and determine how to communicate with staff about providing information to reporters.

Case Study of the Week

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Step into the role of the general manager of Lilac Inn, an independent hotel property in a city of 30,000 people. The owner wants you to identify waste redirection opportunities that could lead to a better brand image.

Case Study of the Week

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Step into the role of a financial advisor at First Bank. A customer wants to open a mobile banking account to pay more bills online but is worried about identity theft and has asked for your help.

Case Study of the Week

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Step into the role of a marketing specialist for Station Hardware, a retailer specializing in home improvement products. The director of marketing wants you to create a marketing plan that will introduce the brand to a new demographic.

Case Study of the Week

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Step into the role of an entrepreneur looking to develop a new project. A friend has an idea for a new business but needs help developing it into a feasible venture.

Case Study of the Week

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Step into the role of the human resources manager at Riverside Pet Clinic, a veterinarian office with 55 employees. The owner wants you to determine how to encourage all employees to participate in a hobby.

Case Study of the Week

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Step into the role of a general manager for Better Burger, a fast food restaurant with two drive thru lanes. The district manager wants you to suggest methods to handle complaints about new technology in the drive thru.

Case Study of the Week

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Step into the role of a financial advisor meeting with a new client. The client wants you to explain financial responsibilities that should be of concern at this stage in life.