Chapter Strategy

Chapter Strategy

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Check out these three under-tapped audiences that you should be targeting with your chapter’s marketing and some key ways to reach them.

Chapter Strategy

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Are you passionate about DECA and its members? Do you have what it takes to lead others? Then maybe you should consider running for an association office. Keep reading to find out whether or not this position is the right fit for you and what you can expect from it!

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If you want to attract new customers while maintaining a loyal base, you need to utilize cutting-edge techniques for your school-based enterprise. Here are some of our favorites shared by DECA advisors across the globe.

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Are you looking to get involved with your community and make an impact this holiday season? Here are five ways to spread some holiday cheer!

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Our "new normal" involves six feet of separation, endless hand sanitizer and face masks. This is an opportunity for SBEs to "think outside the box" and realize long-term opportunities to add value to your existing business model. See how some SBEs have found ways to transform and keep their operations thriving.

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Businesses both large and small have had to pivot to survive during the COVID-19 pandemic. Many of DECA's school-based enterprises have had to make adjustments to their business practices, channels and models. These SBEs have used creativity to adapt to the current environment to better function or remain partially open.

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If anyone knows how to participate in community service, it's DECA members! Even in the middle of a pandemic, we continue to create new, socially-distanced ways to impact our communities.

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It's almost November, and you know what that means... DECA Month! All month long, we have the opportunity to share our favorite DECA memories with our friends, chapters and associations. We get to experience DECA all around the world right from the palm of our hands.

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Virtual meeting platforms have become a prominent form of communication between family, friends and businesses and many of these tools are here to stay. Being prepared to host or participate in a virtual meeting will allow you to stand out and make a great impression.

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It seems that in every facet of DECA, fundraising is a necessity. During these unique times, it's important to innovate to ensure your chapter can participate in events and remain secure for the future. Here are three virtual fundraisers to try this fall.

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Spirit Box LLC

Social media has become an essential tool in business. It is how businesses are building their brand and their online communities. The root goal behind why businesses build their online presence? The main goal is to make sales and build a customer base. So how do you get started to apply this to your own business or school-based enterprise? Here are 10 tips to get you started.

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Building your chapter’s membership is one of the most important ways to set it up for success in the new school year. But what are the best ways to recruit within the “new normal” of more virtual interactions and less in-person activities? Learn how to recruit new members the socially-distant way with these top tips.