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Chapter Strategy

The Next Big Thing On Your Calendar: DECA Month 2026

Oct 19, 2026

#DECAMonth is the ultimate celebration of all things DECA. Throughout November, members reflect on their favorite DECA memories, take part in DECA's programs and showcase the many reasons they love being a DECA member.

Career Insights

Celebrate Cybersecurity Awareness Week with IBM SkillsBuild

Oct 18, 2026

Help students build essential digital skills with free, industry-validated resources from IBM SkillsBuild, perfect to integrate into Cybersecurity Career Week, October 19 to October 24, 2026.

Career Insights

Your Network Starts Now: 5 Questions to Ask Industry Professionals

Oct 18, 2026

Building a professional network doesn’t have to wait until college graduation or your first job search. Every connection with an industry professional is an opportunity to learn from their experience.

Chapter Strategy

The Next Big Month: Preparing Your Chapter For DECA Month

Oct 18, 2026

Every year, DECA hosts an entire month of community collaboration with certain social media prompts that prompts chapters to follow them and create unique and fun ideas.

DECA News

DECA Celebrates 20 Years of Partnership with Universal Resorts

Oct 16, 2026

DECA is proud to celebrate the 20-year anniversary of its partnership with Universal Resorts - a remarkable milestone built on two decades of collaboration, experiential learning and support for emerging leaders.

College Success

Calling All Seniors: Here's How to Spotlight Your DECA Journey to Colleges

Oct 15, 2026

If you’ve spent part of high school competing, volunteering, or leading through DECA, you might be wondering how to fit all of those experiences into your applications.

Compete

Corporate Challenges: Your Next Big Thing

Oct 14, 2026

Last year, I competed in my very first Corporate Challenge and was lucky enough to win first place.

Chapter Strategy

Behind the Business: DECA Chapters Reflect on Running School-Based Enterprises

Oct 14, 2026

School-Based Enterprises (SBEs) give DECA members the opportunity to take business concepts beyond the classroom and put them into practice.

Case Study of the Week

Turning Denied Repairs Into Approved Repairs

Oct 12, 2026

You are to assume the role of the sales manager for CITYWIDE AUTOBODY, a business that provides automotive services. The general manager wants you to create a marketing technique that will sell declined repairs.

Career Insights

From Classroom to Career: Explore Wealth Management with Merrill

Oct 9, 2026

Merrill professionals will share their career journeys, insights into the field and the skills that support success in wealth management.

Compete

From Idea to Entry: How to Get Your DECA Prepared Event Started

Oct 9, 2026

Start with a clear goal, decide how you will work together and create a plan that keeps the project moving forward.

Chapter Strategy

Advisor Best Practice of the Week: Grace Seibold

Oct 9, 2026

Riverview DECA’s Shark Tank-style camp introduces younger students to entrepreneurship while raising funds to help offset chapter members’ competition costs.

Chapter Strategy

Maintaining Connections with Advisors and Professors

Sep 1, 2024

Maintaining connections with advisors and professors is vital for the success of your chapter. With the school year just starting, now is the perfect time for your leadership team to network.

Case Study of the Week

Case Study of the Week: Privacy Policy Ultra-Exclusive or Zero Attention

Aug 26, 2024

Step into the role of the general manager of Reserved, a new independent hotel property in a metropolitan area. The owner wants you to explain how implementing a privacy policy could help or hinder the property’s marketing and customer appeal.

Case Study of the Week

Case Study of the Week: Promoting a Private Label Skincare Line

Aug 19, 2024

Step into the role of the marketing communications manager for Dollar House, a discount variety store chain with over 5,000 locations. The director of marketing wants you to create a digital marketing campaign announcing the company’s private label skin care line.

Spotlights

DECA Is For All

Aug 13, 2024

If you fall into a non-business category, where your goal is to pursue a major in STEM or the arts or anything else, don’t be too quick to write DECA off as something that’s not for you.

Spotlights

Leveraging Social Media Trends in Marketing: The Case of Kamala Harris' "Brat" Summer and Charli XCX

Aug 13, 2024

Social media trends show how marketers can harness viral content to create culturally resonant campaigns that blur the lines between politics, pop culture and business, driving deeper engagement and brand relevance.

Spotlights

The New Wave of Marketing in Real Estate

Aug 13, 2024

The real estate industry is transforming significantly as technology reshapes how properties are marketed and sold. One of the most groundbreaking changes is the rise of virtual reality (VR) tours.

Case Study of the Week

Case Study of the Week: Fighting a Dupe

Aug 12, 2024

Step into the role of the owner of Heart Rate, an affordable brand of athletic wear. Your business partner wants you to determine whether or not to offer a new product as a “dupe” of a more expensive luxury brand.

Spotlights

Choosing Your Competitive Event

Aug 9, 2024

Choosing the right DECA event is key to your success. Evaluate your skills, seek advice and try practice scenarios to find the perfect match for an exciting and rewarding DECA experience!

Spotlights

Leadership Lessons from DECA: Growing as a Student Leader

Aug 8, 2024

Leadership in DECA has been an incredible journey of growth and learning. The experiences and lessons I’ve gained have shaped me as a leader and prepared me for future endeavors.

Spotlights

Recruitment Tips From a Human Resources Perspective

Aug 7, 2024

The 2024-2025 school year is quickly approaching, which means Collegiate DECA members should begin preparing recruitment strategies to help their chapters grow. Consider these tips when communicating with potential Collegiate DECA members.

Spotlights

Summer of DECA Quest with Syosset DECA

Aug 7, 2024

This summer, DECA members worldwide have been participating in a special GooseChase scavenger hunt where chapters can share their summer highlights and goals for their DECA chapter this upcoming school year.

Career Insights

The Business of the Olympics

Aug 6, 2024

The Olympics. An event, a competition, a show. While millions tune in to the most prestigious athletic contests in the world, few can see the business behind the scenes. This article will delve into the business side of the Olympics, from margins to media.