Case Study of the Week

Case Study of the Week

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Step into the role of a small business owner that runs Pets for You, a pet shop that sells dogs, cats, rabbits, hamsters, gerbils, guinea pigs, snakes and fish. You began Pets for You 20 years ago. As a lifelong pet lover, you wanted to start a business that would help connect people and pets with forever homes.

Case Study of the Week

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Step into the role of the director of marketing at Fitness Time, a chain of over 2,000 fitness centers. The senior vice president wants you to analyze claims that the company is acting unethically by marketing misleading information and recommend if changes are needed.

Case Study of the Week

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Step into the role of the director of sales and marketing for Dew Point Resort and Conference Center, a large resort located in a popular tourist town.

Case Study of the Week

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Step into the role of an accounting auditor hired by Operation Care, a local nonprofit organization. The chair of the board of trustees wants to increase accounting controls and has asked you to review current controls, report weaknesses and make recommendations.

Case Study of the Week

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Step into the role of the regional manager for Rental Car Academy, a rental car agency that caters to budget-conscious travelers. The regional vice president wants you to determine how to best market an optional yet important new service only for customers in the region.

Case Study of the Week

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Step into the role of the owner of City Plowing, a small business that provides snow removal services. A new employee wants you to explain why non-contract pricing increases after a blizzard or ice storm.

Case Study of the Week

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Step into the role of the director of human resources for Square PR. The president of the company is concerned about the number of long-term employees retiring in the next several years and wants you to create an employee-development program.

Case Study of the Week

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Step into the role of the general manager for Hotel Jolie, a new luxury hotel set to open soon. Hotel Jolie is a deluxe family hotel resort located in a mountainous area that offers services and amenities for adults traveling with children of all ages.

Case Study of the Week

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Step into the role of the district manager for Jefferson Bank, each with ten branch locations in your districts. The president of the bank has asked you to create a presentation for bank employees on the importance of customer relations in response to customer complaints.

Case Study of the Week

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Step into the role of the sales manager of Sound Security, a business that provides small business and home security service on a contract basis. The regional manager wants you to prepare selling points for the sales team that will keep customers from switching to a competitor.

Case Study of the Week

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Step into the role of the owner of Sporty Looks, a shop that sells elevated athletic apparel. Your business partner wants you to develop a marketing plan that will engage new customers.

Case Study of the Week

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Step into the role of an ethical consultant hired by the chief operations officer at Watcher, a premium television network that is available as an added channel on cable and satellite providers or as a streaming video on demand service.