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Role-play Strategies from 4 ICDC Finalists
Success at ICDC initially felt shrouded in mystery, with glass winners’ performances reserved for the judges who graded them.
Fall Into FLC Season
As fall begins and the DECA year continues to take shape, one of the most exciting parts of the season is right around the corner: Fall Leadership Conferences! Better known as FLCs in the DECA community, these conferences are a great way for members to stay involved, build their skills, and connect with DECA during the fall.
Crushing Community Service: Your Chapter's Next Big Thing
The first time I ever went to ICDC, I was at the Elevate Leadership Conference, and a member at my table mentioned that her chapter back home in Wisconsin made cookies for first responders every year on 9/11.
3 Ways to Expand Your DECA Chapter’s Community Reach
Lots of things happen in school like your math class, your english, and your chapter’s DECA meetings! But how about outside of school and in your community?
DECA Announces A'ric Jackson as #DECAPowerTrip Closing Session Speaker
A'ric's high-energy, heart-reaching keynote, Generation Leadership, will challenge students to see leadership differently and find new ways to show up as a leader.
Work-Life-DECA: How to Fit DECA Into Your Schedule
As high school students, school, extracurricular activities, clubs, and even work can take up most of the very limited 24 hours we have each day.
Meet the Louisville Business Professionals Speaking at the 2026 Ultimate DECA Power Trip
What does it take to create experiences people remember? At the 2026 Ultimate DECA Power Trip in Louisville, members will hear from four professionals who do it every day!
Social Media For Finance
Assume the role of an employee at NEW INVESTMENTS, a financial services provider that specializes in investing basics. A co-worker does not understand the value of NEW INVESTMENTS having a presence on various social media platforms and wants you to explain.
Everything You Need to Know for DECA SBE Week 2026
Each day of #DECASBEWeek has a social media theme unique to DECA’s school-based enterprise program. Be sure to participate by sharing photos or videos that correspond to the daily theme.
The Next Big Thing Classroom Contest Winners
We asked DECA advisors to give us a behind-the-scenes look at how their chapters are kicking off the year with the Next Big Thing materials, and you delivered!
Budget It. Post It. Win It.
Jumpstart student participation in the Social Media Marketing Challenge, which focuses on target market strategy and ad budget allocation across platforms.
Celebrating 10 Years of Partnership with IE University
DECA is proud to celebrate the 10-year anniversary of its partnership with IE University - a decade of empowering emerging leaders to think globally, embrace innovation and pursue their ambitions.
Chapter Socials for the Fall Season
It’s the perfect time to start celebrating fall and fall into some chapter socials that will get your members involved and networking! You never know how the connections you build now will impact your future.
Networking with Purpose: How to Maximize Your Time at Engage
You’ve heard it before: “It’s not what you know, it’s who you know.” When it comes to getting a job, that phrase holds weight. But when it comes to keeping a job, that’s where your knowledge, skills and results will carry you.
Unlock Career Paths with Engage EduTOURS
CDECA’s Engage challenges members to understand their career interests, skills and experiences. During the conference, members have the opportunity to attend an EduTOUR of a thriving Tampa business.
Case Study of the Week: Reduce, Reuse or Recycle - Hotel Renovations
Step into the role of the general manager of Lilac Inn, an independent hotel property in a city of 30,000 people. The owner wants you to identify waste redirection opportunities that could lead to a better brand image.
The Nitro Bar: A Coffee Cart turned Famous $4.5M Brand
In honor of National Coffee Day, here’s a Rhode Island success story that shows how smart marketing can transform a business from a coffee cart to a viral sensation.
Collegiate DECA's Newest Member: Indy 500 Winner Alex Palou
On September 10th, Butler University DECA hosted a landmark event on campus: it welcomed 2025 Indy 500 champion and four-time IndyCar Series titleholder Alex Palou as he became a professional chapter member.
DECA Duck Takes Flight at Smithville High School
Smithville High School’s DECA chapter has a new mascot, DECA Duck. What started as just a blue rubber ducky idea has become a school spirit sensation at DECA events and recruiting activities.
IBM SkillsBuild to Launch 8-Part Webinar Series on AI for Educators
Starting September 25th, IBM SkillsBuild is launching an incredible 8-part webinar series designed specifically for educators ready to be enabled and become force multipliers.
Major Keys: Unlocking College Success with a DECA Mindset
Success doesn’t come from luck; it comes from preparation, strategy, mindset and staying true to yourself. For many, college feels like the biggest stage of their life. But in reality, it’s actually not all that different from being a DECA member.
Would Taylor Swift’s Marketing Score Well on a DECA Rubric?
Taylor Swift has clearly conquered the music industry, but what if she stepped into the world of DECA competition? Let’s look at how she would perform in each section of the Principles of Marketing Event.
Case Study of the Week: How to Protect a Mobile Bank Account From Identity Theft
Step into the role of a financial advisor at First Bank. A customer wants to open a mobile banking account to pay more bills online but is worried about identity theft and has asked for your help.
Filling The GAP: The Secret Behind Katseye's Viral Marketing
GAP’s recent marketing project shows that authentic brand representation, positive customer connections and creative engagement can be the key to marketing magic. Here's what the campaign teaches us about successful marketing.
