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DECA and StukentCTE Celebrate a Decade of Partnership
DECA is proud to celebrate the 10-year anniversary of its partnership with StukentCTE and recognize them as a Premier Partner.

Your Countdown to the DECA Scholarship Deadline
The deadline to apply for DECA scholarships is January 11, 2027. That may feel far away, but the weeks between now and then fill up quickly with requirements and activities you may be involved with.

The 2026-2027 DECA SBE Individual Certification Exam Is Now Available
DECA members can earn an SBE individual certification by successfully completing an online exam. The SBE Individual Certification exam is open from October 1, 2026, to June 30, 2027.

DECA At the Bell: Terms and Conditions
You know those terms your favorite apps require you to approve that you just accept without reading? Well, those are actually contracts that have legal implications you may not be aware of.

New Classroom Activity: Everything Needs Accounting
AICPA is excited to share Everything Needs Accounting, a classroom resource designed to help students recognize how accounting connects to the industries, interests, and decisions they encounter every day.

Customer Service Skills Start with DECA
Customer Service Week, October 5–9, 2026, is a chance to recognize the importance of great customer service and the skills DECA members can build now to succeed in future careers.

A Hotel's Daily Financial Information
You are to assume the role of the front desk manager at CLOCK TOWER INN, a full-service hotel with over 100 guest rooms, and explain a basic summary of daily financial information to the new front desk employee.

Thanking Our Principals This October
October is National Principals Month, and DECA is celebrating the school leaders who help make meaningful learning experiences possible.

The Summer of the Blockbuster: What Spider-Man, the Odyssey, and Michael Teach Us About Marketing
This past summer, the U.S. box office reached $4.765 billion, narrowly surpassing the previous summer record that stood for over ten years.

DECA’s School-based Enterprise Program Provides Real-World, Work-Based Learning
Collectively, DECA’s 1,000 certified SBEs reported that they generate more than $35 million in gross sales annually. This translates to real-world learning, with the opportunity for profit and loss and a significant local economic impact.

5 Things I Wish I Knew Before Joining DECA
If you’re a first-year DECA member and, much like I used to, think that DECA is just roleplays and exams, think again. Here are five things I wish I knew before joining.

Celebrating 10 Years of Partnership with the National Society of High School Scholars
DECA is proud to celebrate a decade of partnership with the National Society of High School Scholars (NSHSS).

Maintaining Connections with Advisors and Professors
Maintaining connections with advisors and professors is vital for the success of your chapter. With the school year just starting, now is the perfect time for your leadership team to network.

Case Study of the Week: Privacy Policy Ultra-Exclusive or Zero Attention
Step into the role of the general manager of Reserved, a new independent hotel property in a metropolitan area. The owner wants you to explain how implementing a privacy policy could help or hinder the property’s marketing and customer appeal.

Case Study of the Week: Promoting a Private Label Skincare Line
Step into the role of the marketing communications manager for Dollar House, a discount variety store chain with over 5,000 locations. The director of marketing wants you to create a digital marketing campaign announcing the company’s private label skin care line.

DECA Is For All
If you fall into a non-business category, where your goal is to pursue a major in STEM or the arts or anything else, don’t be too quick to write DECA off as something that’s not for you.

Leveraging Social Media Trends in Marketing: The Case of Kamala Harris' "Brat" Summer and Charli XCX
Social media trends show how marketers can harness viral content to create culturally resonant campaigns that blur the lines between politics, pop culture and business, driving deeper engagement and brand relevance.

The New Wave of Marketing in Real Estate
The real estate industry is transforming significantly as technology reshapes how properties are marketed and sold. One of the most groundbreaking changes is the rise of virtual reality (VR) tours.

Case Study of the Week: Fighting a Dupe
Step into the role of the owner of Heart Rate, an affordable brand of athletic wear. Your business partner wants you to determine whether or not to offer a new product as a “dupe” of a more expensive luxury brand.

Choosing Your Competitive Event
Choosing the right DECA event is key to your success. Evaluate your skills, seek advice and try practice scenarios to find the perfect match for an exciting and rewarding DECA experience!

Leadership Lessons from DECA: Growing as a Student Leader
Leadership in DECA has been an incredible journey of growth and learning. The experiences and lessons I’ve gained have shaped me as a leader and prepared me for future endeavors.

Recruitment Tips From a Human Resources Perspective
The 2024-2025 school year is quickly approaching, which means Collegiate DECA members should begin preparing recruitment strategies to help their chapters grow. Consider these tips when communicating with potential Collegiate DECA members.

Summer of DECA Quest with Syosset DECA
This summer, DECA members worldwide have been participating in a special GooseChase scavenger hunt where chapters can share their summer highlights and goals for their DECA chapter this upcoming school year.

The Business of the Olympics
The Olympics. An event, a competition, a show. While millions tune in to the most prestigious athletic contests in the world, few can see the business behind the scenes. This article will delve into the business side of the Olympics, from margins to media.

